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ABOUT US

Welcome to Sophie Online

We are a South African online fashion store that caters limited fashion styles to the discerning woman. 
Founded by mother-daughter duo Tumi Seepe and Tlou Mabusela, Sophie Online birthed as a loving tribute to our late grandmother/mother who has shaped both our worlds significantly and who was herself a fashion lover and a seamstress. 
The brand is by women for women offering easy to wear pieces for incredible value. All our items are designed, styled and manufactured in Johannesburg, South Africa. 
Be sure to return frequently as units are limited and new items drop every week.
If you want to know a bit more about our designer and what she does, you can also follow her personal Instagram account @tumee_etsa